According to a scientific study conducted by Olah et al. (2020), "Administration of CBD to cultured human sebocytes and human skin organ culture inhibited the lipogenic actions of various compounds, including arachidonic acid and a combination of linoleic acid and testosterone, and suppressed sebocyte proliferation via the activation of transient receptor potential vanilloid-4 (TRPV4) ion channels. Activation of TRPV4 interfered with the prolipogenic ERK1/2 MAPK pathway and resulted in the downregulation of nuclear receptor interacting protein-1 (NRIP1), which influences glucose and lipid metabolism, thereby inhibiting sebocyte lipogenesis. CBD also exerted complex antiinflammatory actions that were coupled to A2a adenosine receptor-dependent upregulation of tribbles homolog 3 (TRIB3) and inhibition of the NF-κB signaling. Collectively, our findings suggest that, due to the combined lipostatic, antiproliferative, and antiinflammatory effects, CBD has potential as a promising therapeutic agent for the treatment of acne vulgaris." This is one of the many academic articles that supports CBD as a natural skincare agent that is very good for your skin. The research behind the benefits of CBD for skin was the driving factor that brought the idea of Aureum CBD skincare to life! Source: Oláh, A., Tóth, B.I., Borbíró, I., Sugawara, K., Szöllõsi, A.G., Czifra, G., Pál, B., Ambrus, L., Kloepper, J., Camera, E. and Ludovici, M., 2014. Cannabidiol exerts sebostatic and antiinflammatory effects on human sebocytes. The Journal of clinical investigation, 124(9), pp.3713-3724.

Different strains of cannabis are planted based on the different cannabinoids that growers are wanting to yield. Cannabinoids are the various closely-related compounds contained within the cannabis plant. Over 80 different cannabinoids exist. Two common examples of these cannabinoids are tetrahydrocannabinol (THC) and cannabidiol (CBD) (Shannon et al., 2019). THC is the most abundant cannabinoid commonly known for its psychoactive properties whereas CBD, the second most abundant cannabinoid, is commonly known as the non-psychoactive compound of the cannabis plant that has numerous health benefits associated with it. Why does this information matter? Because it explains why CBD does not get you high. As mentioned above, different strains of the plant are grown based on the cannabinoids that growers are seeking to extract. Therefore, different strains of cannabis contain different amounts of THC and CBD. Shannon et al. (2019) state that “Hemp plants are grown for their fibres and high levels of CBD that can be extracted to make oil, but marijuana plants grown for recreational use have higher concentrations of THC compared with CBD”. Shannon, S., Lewis, N., Lee, H. and Hughes, S., 2019. Cannabidiol in anxiety and sleep: a large case series. The Permanente Journal, 23. [Online]. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/pmc6326553/ [Accessed 2020].

Yes! During product development we ensured that our skincare products were tested on various different skin types. We recorded amazing responses, with many of our samplists stating that they experienced an improvement in their skin in just 2 weeks! *Disclaimer: if you suffer from very sensitive skin, we recommend that you do a patch test on a small area of skin before you apply Aureum to your face.

Absolutely! However, if you are nervous to use CBD products we suggest that you consult a medical professional to put your mind at ease! Or, you can email us at info@aureumcbd.co.za and we will happily answer your queries or concerns!

Yes! However, you need to be over the age of 18 to purchase and/or use CBD products.

Yes! All of our products are 100% legal to purchase in South Africa as they contain 600mg of CBD or less. Any products containing more than 600mg of CBD require a prescription (be sure to keep this in mind if you are purchasing CBD from other outlets).

Our Mild Day Cream has been formulated to suit normal to combination (oily) skin types. It contains Niaouli Essential Oil which deeply purifies your skin and cleanses your skin from harmful toxins and impurities due to antibacterial qualities. Our Rich Day Cream has been formulated to suit dry skin types. It contains Patchouli Essential Oil which helps to relieve dry, chapped skin, protect skin from external environmental stressors and restore skin through hyrdation and cellular regeneration.

Yes! We have ensured that our formulations are suitable for sensitive skin types and have many clients with sensitive skin using our products. However, if you are concerned, we recommend that you do a small patch test before applying Aureum to your face.

Yes! Our products have incredible anti-inflammatory properties to help reduce acne-related redness, inflammation and scarring.

This depends on what you are taking it for. However, we see the best results when our products are used over a longer period of time. Government legislation states that you should consume 20mg or less of CBD per day. This is 1ml (a full dropper) of Aureum's CBD Oils.

Aureum's CBD oils have been specially formulated to enhance general wellbeing using premium quality CBD (imported from the USA) and various other essential oils and natural ingredients. We utilise a base of Ethanol and MCT oil in order to ensure that our CBD oils are palatable yet enjoyable and quick to absorb. Therefore, our oils are highly concentrated and can cause a slight "sting" if directly placed under / onto your tongue when using them for the first time. If you have a sensitive mouth, we recommend diluting the product with water in a 1:1 ratio (half a dropper of CBD oil and half a dropper of water). Half a dropper = 0.5ml (our recommended daily dosage). Once diluted, keep under tongue for 30 seconds, then swallow. In order to obtain the best results, we recommend taking your CBD drops every day, over a period of time. Shake well before use and most importantly, enjoy!

CBD products can change to hues of purple/pink/brown when exposed to oxygen, heat and light. This reaction is completely harmless & has no effect on the quality, effectiveness or shelf life of the products. However, to avoid product discolouration we recommend storing your products in a cool, dark place (as recommended on the product packaging).

The international rules and regulations on CBD are unclear and vary by country, so the best thing you can do is to research CBD laws in your destination place — including the laws in any planned stopovers. Although CBD is legal in most countries, most professionals advise against taking CBD-infused products on a plane, especially if the country you’re traveling to has stricter cannabis laws. Getting into trouble in a new country is never a good idea, so if you insist on having CBD with you, it may be easier to ship your CBD oil to your final destination — or do some research on local vendors to see if they’re selling high-quality products.